Actual Business transacts only through Marketing or Selling. Women Entrepreneurs in general face many challenges due to restrictions on travelling & Knowledge of Domestic & International Markets, for their products.

       To facilitate MAWEites who do not have shops, offices & retail outlets, the concept of “MAWE BAZAAR” as a marketing Incubator was introduced in 2012.

           MAWE provides marketing support & penetration through different VIA MEDIAS – of MAWE exhibitions & facilitates participation of Women Entrepreneurs in International & Domestic Trade fairs, with the support of MSME Govt. Schemes.

           A set ANNUAL CALENDER of MAWE exhibitions for festive & seasonal events is as follows –

  • MAWE – GOOD LIVING SHOW -) Dec – Jan
  • VIVIDHA – SAWAN UTSAV -) July – August
  • VIVIDHA – DEEP UTSAV -) Oct – Nov




For Exports & International Exposures to markets, while MAWE has been taking delegations of selected members to different countries like BRAZIL, CHINA, USA, MALAYSIA, SOUTH AFRICA, EGYPT, etc. We found that women entrepreneurs at large, who do not attend events even in METRO cities of INDIA, need exposure & opportunities to Export, so SWEEP (sustainable             ) a Bi- Annual event, was organized in 2017 & 2019 where in MAWE brought in about 35 different country delegation of women entrepreneur & buyers to Jabalpur. A Mega export event for women entrepreneur from all over India.

It may be noted that all women entrepreneurs were facilitated to incure least expenses from their pockets, as different schemes of Ministry of MSME & NSIC – were utilized for their benefits.


MAWE (Madhya Pradesh Association of Woman Entrepreneurs) is a registered not-for-profit NGO based in Jabalpur.

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