“Support for the internal operations associated with the site or online service, ” as defined in 16 C.F.R. 312.2, means tasks required for your website or solution to steadfastly keep up or evaluate its functioning; perform system communications; authenticate users or personalize content; serve contextual advertising or limit the regularity of advertising; protect the protection or integrity for the user, site, or online solution; ensure legal or regulatory conformity; or meet a demand of a child as permitted by § 312.5(c)(3) and (4). Persistent identifiers collected for the only intent behind supplying support for the interior operations associated with web site or online service do not need parental permission, provided that no other information that is personal is collected in addition to persistent identifiers aren’t utilized or disclosed to get hold of a particular individual, including through behavioral marketing; to amass a profile on a particular person; and for virtually any function.
6. Can both a child-directed site and a third-party plug-in that collect persistent identifiers from users of the child-directed web site count on the Rule’s exclusion for “support for internal operations”?
Yes. A child-directed website and a third-party plug-in collecting persistent identifiers from users of this child-directed web site can both trust the Rule’s “support for interior operations” exception where in fact the only private information gathered from such users are persistent identifiers for purposes outlined into the “support for internal operations” meaning. The persistent identifier information gathered by the third-party plug-in may in a few instances help just the plug-in’s interior operations; in other circumstances, it might support both a unique interior operations plus the interior operations of the child-directed website. Continue reading “5. So what does “support when it comes to internal operations associated with webpage or online service” suggest?”